Sophia Cheng launched Oddball, a line of fruit jelly snacks, to offer a healthier alternative to the ultraprocessed snacks she encountered after moving to the U.S.
Starting in her kitchen, Cheng sought to recreate the fun fruit jellies popular in Asia using agar and carob bean, catering to a more conscientious snacking audience.
Cheng expressed her disillusionment saying, 'I so often felt like I was getting catfished by my food,' highlighting the deceptive nature of healthy snack marketing.
Her entrepreneurial journey began by selling Oddball snacks at farmers' markets, where she and her husband embraced hands-on methods, proving their dedication to the venture.
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