The article discusses the growing trend of minimalism among Gen Z as a response to rampant consumerism and influencer culture. Young people are cutting back on shopping and focusing on intentional spending. This movement, characterized by the Underconsumption trend, is gaining popularity on social media, driven by heightened awareness of environmental impacts and the financial strains of a cost-of-living crisis. The discussion involves insights from diverse guests, who elaborate on how Gen Z prioritizes sustainability and conscious consumer behaviors.
Gen Z is leading the charge against mass consumerism, embracing minimalism and intentional spending as a reaction to years of influencer culture.
With increasing awareness of environmental damage caused by consumption and navigating a cost-of-living crisis, young people are prioritizing sustainability.
The Underconsumption trend is gaining traction on social media, reflecting a significant shift in shopping habits and lifestyle choices among Gen Z.
Guests on today's stream highlight the role of social media in shaping Gen Z's perspective on consumption, urging a more conscious approach.
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