This is a unique opportunity to be among the first movers," said Isabel May, Mytheresa's managing director and chief customer experience officer. "Also to show digital leadership in a device we think matters to our customers."
"We pick, for example, Paris by night as an occasion because, when you experience it, you hear the whisper of French in the background, see the glittering Eiffel Tower, and that actually makes you feel, 'Of course, I need a dress to go with it,'" May said.
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