Both Beyond Meat and Impossible Foods are attempting to rebrand their plant-based meats as healthy alternatives amid skepticism about ultraprocessed foods, focusing on reformulation and marketing.
Experts acknowledge that while plant-based meats are ultraprocessed, they can still offer health benefits, including lower saturated fat and cholesterol levels, as well as increased fiber.
A recent review highlighted that plant-based alternatives, while ultraprocessed, tend to present health benefits ranging from neutral to beneficial compared to traditional animal meats.
The rebranding efforts by these companies aim to counteract declining sales amid increasing scrutiny of ultraprocessed foods, which have been linked to negative health outcomes.
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