Don't Call It a Gym. It's a Sporting Club.
Briefly

The Gleneagles Sporting Club embodies a retro luxury design, merging gymnasium functionality with the nostalgic social atmosphere of vintage sporting clubs, appealing to modern guests.
Rather than chasing modern gym aesthetics, the Gleneagles Sporting Club draws inspiration from the late 1800s and mid-1900s, emphasizing community and social interaction in fitness.
Brands like Blink Fitness are rebranding by incorporating vintage styles, showcasing a broader trend where fitness centers blend aesthetics with the nostalgia for country club culture.
Lev Glazman of the Maker Gymnasium highlights a revival of intricate gym equipment and design, reflecting a renewed appreciation for the spirit of old gymnasiums.
Read at www.nytimes.com
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