“You need to be dominant,” Sanders proclaimed from within a circle of young athletes, emphasizing a strong mindset during his motivational talk with the team.
Colorado players have their social media handles stamped on the backs of their practice jerseys, highlighting the integration of modern identity and branding into college football.
“Most of these kids, they sign understanding that that's what they want - they want exposure,” Sanders pointed out, reflecting the current priorities of young athletes in recruiting.
Deion Sanders' approach combines traditional motivational tactics with contemporary media strategies, reshaping how team culture and player branding are viewed in college football.
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