Wayne Elsey highlights the dichotomy of the Knowledge Age, where accessibility to information coexists with challenges like anxiety and digital burnout. The digital era, while rich in knowledge, also contributes to feelings of isolation and stress, especially among younger generations. With 40% of Gen-Z and 35% of Millennials frequently feeling stressed, there's a growing need for digital detoxes. Brands stand to make meaningful connections by supporting mental health initiatives and establishing healthy digital boundaries, as authenticity and values-driven approaches resonate more with audiences today.
"The digital age has brought immense opportunities, but it has also created division and distance among people, leading to increased stress and a need for digital detoxes."
"With endless notifications and demands for attention, it’s easy to understand how people want to protect themselves amid the noise and chaos of the digital world."
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