As brands look to harness voice technology, they will need to ensure their strategies account for diverse user bases, including Baby Boomers and Gen-Z, to maximize engagement and utility.
Voice technology is not solely the realm of young users; older generations, particularly Baby Boomers, are finding value in voice’s capacity to mimic traditional communication methods, thereby widening the appeal of this technology.
Developing voice-first experiences will require brands to address significant shifts in user interaction, including the necessity of a robust voice strategy that aligns with emerging consumer behaviors and preferences.
With 30.4% of Gen-Z using voice for shopping weekly and growing momentum from older generations, the importance of inclusive voice technology strategies becomes increasingly evident.
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