The dominance of Google in the digital landscape raises significant concerns. Antitrust cases against Google highlight the issues stemming from its control over the search engine and advertisement industries. Higher advertising costs emerge from a monopolized environment, making it difficult for smaller businesses to thrive. Additionally, Google's major share in search traffic impacts how users experience the internet, as its algorithms influence which results are displayed for various queries, often diminishing diversity and user-friendliness in the online space.
Imagine promoting your business in a small town. You might buy an ad in the newspaper, put up a billboard, and run a spot on the local radio. Because these outlets are independent, you have lower prices and more advertising options.
Google's monopoly on digital ads allows it to raise prices, making it harder for smaller businesses to compete and thrive.
Historically, about 90% of search traffic comes from Google, giving it a lot of power.
Monopolies create higher advertising costs, leading to a less user-friendly internet.
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