Facebook has seen a massive decline in usership among U.S. teens, plummeting from 71% to just 33% over the last decade. This shift indicates a significant generational shift in favor of newer, more engaging platforms.
Tom Alison, Meta's Facebook head, stated at a recent event that 'We're still for everyone,' but adds that to maintain relevance, the platform must focus on creating experiences specifically for Gen Z's tastes and preferences.
Factors contributing to Gen Z's disengagement from Facebook include political scandals and controversies, such as Cambridge Analytica and Pizzagate, which have left a lasting impression and have made the platform seem less trustworthy and relevant.
While Facebook is trying to innovate by emphasizing groups and marketplaces, the overall perception among Gen Z remains challenging with a growing preference for dynamic content found on platforms like TikTok.
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