Can AI chatbots really make your Christmas shopping easier?

Retailers are integrating advanced generative AI technologies into shopping assistants, allowing consumers to ask natural, conversational questions and receive detailed product advice.

Amazon's Rufus AI-powered shopping assistant has enabled customers to engage with detailed inquiries, transforming the customer experience into a more interactive and supportive journey.

Previous chatbots served mainly task-oriented purposes, but newer models aim to offer a more dynamic interaction, acting as virtual companions for shoppers.

Walmart's experiment with conversational chatbots signifies a broader trend among retailers to provide enhanced, AI-driven customer service capabilities in e-commerce.

Read at South China Morning Post