Marketing experts have traditionally emphasized adventure in luxury watch sales, yet some independent brands are increasingly appealing to basic human appetites like hunger.
The success of foodie skin care in the cosmetics industry suggests that a similar culinary inspiration could effectively resonate within the luxury watch market.
A University of Michigan study indicated that hunger influences spending behavior, leading people to spend more on non-food items, hinting at its relevance for luxury watches.
Independent watch brands are creatively adopting food imagery in branding, such as renaming watch colors after appealing food items like salmon, pistachio, and chocolate.
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