Generative AI is revolutionizing online content creation, resulting in an overwhelming increase in digital consumption. Current trends suggest that Americans will spend over eight hours a day on digital media, leaving limited time for sleep, which has become the last significant barrier against digital consumption. With the rapid rise in content production, sleep may be the next frontier for tech competition, echoing sentiments from industry leaders like Netflix cofounder Reed Hastings, who highlighted the challenge posed by competing with sleep for users' time.
There's so much more to consume and only so many hours in a day. The final large chunk of time left is sleep.
While it appears that everyone has been cutting down on sleep and dedicating more time to their screens, there is a limit to how much time people can spend consuming digital content.
If this type of competitive pressure keeps building, sleep could be Big Tech's next frontier.
As Netflix cofounder Reed Hastings said back in 2017, 'We're competing with sleep.'
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