At the Grocery Store, Blinded by the Light of the Health Halo'

The health halo phenomenon causes consumers to perceive food products as healthier based solely on a single claim, often misleading them about the actual nutritional value.

Brands can leverage a single positive claim, like 'high in protein,' to cast an appealing 'health halo', leading consumers to overlook potential downsides like excessive sugar.

Read at www.nytimes.com