Philippe Starck described LA Almazara as a building that not only houses an olive mill but also embodies the surrealism of Andalusia, stating, 'It is full of fertile surprises that reflect Andalusian symbols.' He aims to create a sense of radical, out-of-the-ordinary experience, where every design element connects deeply to the region’s heritage and artistic legacy, blending functionality with artistic expressions. The building enhances the tourism experience, inviting visitors to engage with the culture of olive oil production.
Starck emphasized the artistic essence of LA Almazara, stating, 'It is a huge monolithic red block, as if fallen from the sky.' This unique form stands out and intentionally evokes curiosity, reflecting the dramatic Andalusian environment. He pointed out how the external design, including the enormous eye on the facade, pays homage to influential surrealist artists of the region, encapsulating the mystery associated with contemporary artistic interpretations of local culture.
Inside, Starck intended for the space to be an 'inhabitable work of art,' showcasing a blend of functionality and aesthetics. The restaurant area, featuring a suspended metal pipe, references olive oil production, while the wing-like form symbolizes human aspirations in flight. He designed unique seating areas and striking visual elements, such as an oversized bullfighting sword leaning against the wall, creating a narrative that intertwines the region's history and contemporary art.
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