Jupi is an AI-powered operating system designed to learn from user actions and habits to optimize decision-making strategies. Its branding features a dynamic logo called The Walker, which symbolizes action and forward momentum. The design process faced initial challenges related to traditional perceptions but ultimately embraced the unusual features of the logo, resulting in a cohesive identity. Accompanying illustrations inspired by René Magritte convey themes of harmony, collaboration, and trust, further enhancing Jupi's surreal aesthetic and communicative power.
Jupi is an AI-powered OS that learns from your actions, habits and culture to align every quandary you face into your overarching strategy.
The design of Jupi's logo, The Walker, aims to represent action and forward-thinking energy, giving it a dynamic identity.
Magritte's surrealism influenced Jupi's illustrations, communicating themes of harmony, collaboration and trust in a unique visual language.
Cat How noted that embracing the weirdness of the legs in the logo contributed to a more coherent and meaningful design.
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