The recent resurgence of cow milk, despite a drop in sales, reflects a cultural shift with consumers increasingly favoring whole milk for its perceived naturalness over plant-based alternatives.
Online content featuring whole milk is booming, as videos about returning to whole milk and milk mukbangs have generated millions of views, showcasing a nostalgic and health-conscious trend.
Growing skepticism around ultra-processed foods has led many to reject non-dairy milks, with advocates for cow milk touting its natural properties amid a climate of health concerns.
The influence of cultural figures, like Danish Maqbool who claims, "America has gotten soft ever since we stopped drinking whole milk," has further propelled the movement back to cow milk.
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