Starbucks will stop charging extra for non-dairy milk substitutes starting November 7, potentially saving customers more than 10% per order, according to CEO Brian Niccol.
The decision to eliminate non-dairy milk surcharges aims to enhance customer experience, as customization is crucial to Starbucks, with non-dairy being the second-most popular choice.
Reports indicate that non-dairy milk surcharges can add as much as 80 cents to an order, impacting demand for almond and oat milk options among consumers.
The announcement is aligned with efforts to rejuvenate Starbucks, especially after a disappointing sales quarter, underscoring Niccol's strategy to attract more customers.
Collection
[
|
...
]