Edward L. Bernays utilized Freudian techniques in a groundbreaking PR campaign to promote bacon and eggs as breakfast staples, reshaping American dietary norms.
Bernays conducted a survey among physicians, obtaining their endorsement of heartier breakfasts, which he then leveraged extensively in a media campaign promoting bacon.
This campaign not only redefined breakfast for Americans but also showcased how psychological tactics in marketing can manipulate public perceptions about food.
The lasting impact of this campaign reveals the profound influence of marketing strategies on personal and cultural food choices across America.
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