RAY CHU's Spring/Summer 2025 collection merges childhood nostalgia with nature's beauty, showcasing vibrant designs inspired by the resilient Crinum asiaticum flower.
The Crinum asiaticum flower reflects wisdom and elegance, with its roots in indigenous culture symbolizing strength, perfectly aligning with RAY CHU's fashion vision.
Employing 3D printing and recycled materials, RAY CHU transforms waste into striking designs that embody vitality and sustainability, featuring a fiery color palette and playful tailoring.
At London Fashion Week, RAY CHU introduced Wave, a non-alcoholic herbal drink, embracing the 'Sober Curious' movement while adding a chic twist to relaxation.
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