"There was an expectation that Milky's three would re-use the graphic identity in a new material on the walls and ceiling. People like calling the other locations the "wood one" or "stone one." But avoiding expectations is what we're best at so we found a new way of looking at the diamond." -- Fraser Greenberg, founder of Milky's
"Light finishes dispersed within the space are complemented by warm oak accents that become touch points for guest engagement and brand activation. These warm elements entertain and guide the eye through the space." -- Simone Ferkul, founder of Simone Ferkul Projects
Milky's new coffee shop evolves the iconic designs of its previous locations by introducing a unique three-dimensional interpretation of their brand's signature elongated diamond shape.
The wooden diamonds faceted along the bar wall create a subtle brand moment, meticulously crafted to enhance guest interaction without overwhelming the space.
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