Juxtapoz Magazine - Nike: Form Follows Motion @ Vitra Design Museum
Briefly

"The exhibition explores Nike's design history from its 1960s beginnings to iconic products, emphasizing design innovation and the cultural significance of sportswear in society."
"Nike’s journey from a grassroots company to the world’s largest apparel brand highlights its profound impact on design culture and the athlete experience worldwide."
"With over $50 billion in annual revenue, Nike exemplifies not only commercial success but also a design-driven approach that influences sports and popular culture simultaneously."
"The exhibition curates a narrative of Nike’s design evolution, showcasing how science, research, and aesthetics merge to produce iconic products and drive social change in sports."
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