Alex Matisse, a descendant of famous artists, initially resisted his calling in pottery to escape family comparisons. However, his passion led him to pivot to ceramics in college despite his initial reluctance. After honing his craft through apprenticeships, he established East Fork in North Carolina, which became a significant dinnerware manufacturer. Balancing work, creativity, and personal time, Matisse often finds inspiration in life’s unpredictability, despite struggles to document his ideas on the go. He integrates his legacy into a thriving business with his wife.
"When I graduated, I made one more concerted effort to leave behind the family legacy, and didn't sign up for any art classes at college."
"I usually have three or four half-filled [notebooks] going at a time."
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