Cadbury's strategy of discontinuing certain products, such as the recent Peanut Caramel Crisp and Dairy Milk Egg 'n' Spoons, reflects a response to evolving consumer preferences.
Cadbury explained the absence of Mini Eggs cartons for Easter 2024 was due to the "changing tastebuds" of their fans, highlighting a trend in consumer behavior.
Throughout its history, Cadbury has discontinued a variety of beloved products in an effort to adapt its offerings, including iconic treats like Aztec and Flake Snow.
Consumer nostalgia plays a significant role when it comes to discontinued products, with readers expressing desire to see past favorites like the Aztec bar make a comeback.
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