The Luxury of Less pavilion offers an immersive, holistic experience, unfolding across layered spaces that merge design, nature, and well-being. Outside, visitors are introduced to the BMW iX, a sustainable vehicle crafted using 100% green hydroelectricity and recycled materials. AB+AC has draped the outer wooden framework in sapphire blue chiffon, symbolizing the connection between the earth and the sky, while within, a liminal space adorned with bright orange silk evokes the glow of a desert sunset.
Every element - from the structural framework to the translucent drapes and the inner paneling - recalls the comfort of the brand and can be disassembled, replaced, and reused. This aligns with BMW's Re;duce, Re;use, Re;cycle, Re;think motto, creating a design that extends its lifecycle and reduces waste. 'At AB+AC, we believe that this is what luxury will look like in the future - stripping away the unnecessary and focusing on meaningful and intentional choices that still reflect the best in quality and comfort,' comments designer Arianna Bavuso.
Collection
[
|
...
]