For the past year and a half, butter has seen a spectacular renaissance in American cuisine, fueled by a clever public relations campaign orchestrated by the U.S. dairy lobby. Influencer chef Justine Doiron's viral butter board video played a significant role in this trend, despite the lack of a clear advertising disclosure.
The industry marketing group Dairy Management Inc. openly admitted its involvement in promoting butter through influencers like Doiron. Although her initial butter board video was not explicitly labeled as an ad, she had prior connections with Dairy Management as part of their paid 'Dairy Dream Team.'
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