In a surprising turn during the 2025 Super Bowl, Bill Murray appeared in a 15-second Yahoo commercial, marking Yahoo's first Super Bowl ad in 23 years. In the ad, Murray humorously questions viewers about their reflections in a mirror, then shares his email, billhimself@yahoo.com, encouraging them to reach out. The campaign promotes a unique interactive experience where Murray replies to emails, hinting at an "untold story." Yahoo enhanced engagement through social media initiatives, featuring influencers to drive curiosity around the email interaction with the famed actor.
"Have you ever looked in the mirror and NOT seen yourself? I don't think I need professional help, but a skilled amateur... maybe?"
"Just email Bill Murray at billhimself@yahoo.com. He'll explain everything...sort of."
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