Why you're probably underutilizing email sequences | MarTech
Briefly

HubSpot email sequences can be employed in various ways beyond cold outreach, including webinar invites, appointment reminders, and event follow-ups for better engagement.
By utilizing email sequences for promoting events, keeping leads engaged, and following up with customers, users maximize the tools’ capabilities and enhance communication efficiency.
Setting up email sequences for reminders helps prevent missed appointments, ensuring customers are aware of upcoming dates and giving you the chance to secure potential revenue.
Following up after events with email sequences helps maintain connections made and fosters ongoing engagement, transforming initial interactions into meaningful relationships.
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