According to the 2023 Square Future of Commerce report, 86% of consumers want to hear from businesses they frequent, with 60% preferring email as the communication channel. This underscores the trusted value of email in engaging loyal customers.
Email remains a powerful global marketing channel, with almost 4.5 billion users worldwide. This extensive access expands potential reach, emphasizing the growing significance of email as a marketing tool.
With 361.6 billion emails sent daily, the competition for inbox attention is fierce. Marketers must create compelling subject lines and personalized messages to stand out in the crowded space.
Marketers can leverage diverse features offered by leading Email Service Providers (ESPs) to enhance email marketing strategies, which can help to improve engagement and conversion rates.
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