More brands are spotlighting sustainable products and eco-friendly packaging, aligning their email marketing strategies with consumer values toward reducing carbon footprints.
Inclusive design is becoming essential, with brands using bigger fonts, high-contrast colors, and screen-reader-friendly formats to ensure accessibility for all.
User-generated content is being leveraged more by brands to enhance trust and community vibes, showcasing real customer experiences through photos and videos.
Mobile optimization is critical, as over 60% of emails are opened on mobile devices, highlighting the need for responsive email templates.
Collection
[
|
...
]