"If your mail is in the spam folder then IMAGES ARE NOT LOADED. It's exactly why we can use open rates at some providers to monitor how well we're reaching the inbox."
"The mailbox provider thinks the message might be a problem and put it in the spam folder. They're not going to load images."
"Many providers turned off automatic image loading completely - including Microsoft and AOL - to stop people from being visually assaulted with porn."
"This post is, of course, guaranteed true because it's not on LinkedIn. Well, OK, just being on the Internet doesn't guarantee truth."
Open rates are unreliable when emails are in the spam folder because images are not loaded. Mailbox providers do not pre-fetch images for suspected spam. This practice originated to prevent inappropriate content from being displayed in work environments. Users must move emails out of the spam folder to view images. Misinformation about open rates is prevalent on social media platforms, leading to confusion and distrust regarding the accuracy of claims made by users.
Read at Wordtothewise
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