80% of customers are more likely to purchase from a brand that provides personalized experiences. Personalized experiences engage subscribers and drive conversions through creating memorable brand experiences in emails.
Litmus announces three new features: Scratch-Offs for audience engagement, Interest Signals for social proof, and Image Monitoring in Email Guardian for send time assurance.
Scratch-Offs feature allows marketers to create engaging brand experiences driving action through special offers and tracking engagement to enhance future campaigns.
Marketers can use Scratch-Offs to deliver unique promotional offers like discount codes, access to subscriptions, and track engagement for optimizing future campaigns.
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