How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read | Entrepreneur
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from Entrepreneur8 months ago
Email marketing ROI doubled for 52% of marketers in 2022, with some experiencing a fourfold increase. Key factors for success include knowing the audience, creating tailored content, and ensuring delivery to the inbox.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-to-determine-the-ideal-length-of-your-marketing-emails/474151
Most consumers prefer shorter emails, with 66% favoring brevity. However, 28% find email length irrelevant if the content is tailored to their needs and interests, highlighting the importance of relevant, engaging content.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-to-determine-the-ideal-length-of-your-marketing-emails/474151
Read at Entrepreneur
#email-marketing #audience-targeting #content-tailoring #email-engagement #roi
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