By 2027, email marketing revenue will grow to $17.1 billion, a Statista report predicts, highlighting the effectiveness of email as a marketing channel.
Having a goal gives you clarity about the steps you need to take next and how you'll measure success, essential for effective email marketing campaigns.
What matters more than your list size is its quality. Have all your subscribers opted in to receive emails from you? That’s crucial.
Getting bounce-backs on your newsletters and campaigns will negatively affect your reputation with inbox providers, so validating your email list is critical.
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