Personalization is more than just a name. Simple personalization like addressing the recipient by name is effective, but deeper contextual relevance can drive even better results.
The study revealed a significant increase in donations when students received personalized emails, marking a particular uptick from those previously deemed unlikely to contribute.
To truly personalize your outreach, reference locations relevant to the recipient, suggest content based on past interactions, and make product recommendations based on their previous purchases.
Momentum for personalization can be built by engaging recipients in ways that resonate specifically with their interests, habits, and unique situations.
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