Email marketing is still a revenue-generating powerhouse, but with data degrading faster and stricter ISP rules, businesses face increasing challenges to achieve expected results.
Over 25% of the average email list decays yearly, increasing the number of bouncing emails and damaging sender reputation, which affects future campaign performance.
Due to rising spam and phishing attacks, legitimate marketers are finding it harder to bypass spam filters, hindering their ability to reach intended audiences.
To ensure your email marketing remains effective, adapting to the rapid changes in email marketing regulations and practices is crucial for maintaining good deliverability.
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