Email marketers in 2025 will face challenges due to evolving deliverability landscapes, budget constraints, and the need for effective segmentation and personalization strategies.
The introduction of Apple's iOS 18 and the continuation of email restrictions from Google and Yahoo signal a shifting environment for email communication.
Despite these challenges, the enthusiasm about email marketing remains strong, particularly with the innovative use of AI to enhance personalization and targeting.
Marketers must strive to demonstrate the ongoing value of email to leadership, ensuring that its significance isn't overlooked in budget discussions.
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