"Research has shown that when emails are personalized with the first name only, it's actually as likely to hurt email performance as it is to help it. People have seen this trick. They don't appreciate it when you only personalize the envelope content. It's a disconnect when they encounter it on one level and then dig down deeper, and it seems like it's just content for everybody."
"If you really want to stand out in the inbox and deliver emails that are relevant and engaging, you need to take personalization a step further. Luckily, there are plenty of interesting new tactics, like progress bars and AI marketing tools for predictive recommendations that increase click-through rate by an average of 76%."
#email-marketing #personalization #customer-data-management #lifecycle-marketing #ai-marketing-tools
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