"Buying habits and browsing habits are so different during Black Friday. The big focus for your subscribers is on deals. It’s definitely not a time you want to be running any A/B tests. You want to have your marketing strategy locked in."
"While your subject line is the main event, don’t sleep on the rest of your inbox envelope: Preview text and your from name. Each element is important with an inbox as crowded as it is during this season."
"The subject line is only as effective as the rest of the inbox experience. Make sure it matches with the rest of your envelope—and consider experimenting by adding your brand name into your subject line or preview text to take advantage of the goodwill your brand has been building all year long."
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