Jesse Hanley, a self-taught developer and marketer, launched Bento in 2018 as a distinct email service provider emphasizing artisanal quality over competition. Operating from Japan, he focuses on delivering personalized services tailored for eCommerce and SaaS markets. Hanley's experiences from running a marketing agency led him to prioritize customer satisfaction and operational simplicity, positioning Bento as a user-friendly alternative to major providers like Klaviyo and Mailchimp, known for their complex systems. His goal is self-funded growth, excellent email deliverability, and maintaining high service standards.
'I aim to grow Bento, stay self-funded, and ensure excellent deliverability to attract good customers who follow best practices.'
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