Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. This shift emphasizes the importance of segmentation, personalization, and building relationships with customers.
Email serves as a way to foster one-on-one connections, provide value, and build long-lasting relationships with customers. It allows businesses to engage with audiences on a deeper level, offering relevant, timely, and personalized content to each individual recipient.
Instead of one-off blasts, email is a continuous thread that guides customers through their journey with the brand. Marketers can segment audiences, tailor messages, and deliver content personalized to resonate on a personal level.
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