A strategically built calendar offers a bird's eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart.
One powerful message beats 20 mediocre campaigns every time. While you want to appear regularly in a customer's inbox, bombarding them with emails is not the way to go.
Ensure your calendar only has one sale happening at a time. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up.
A good rule of thumb is to ask if a customer needs to read this email now, and how they will benefit if they do.
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