In essence, connecting with willing subscribers creates relationships you can build on. It's the difference between handing out flyers and putting up a stall: one wastes everyone's time, while the other invites people to find out more.
Start off on the right foot by giving them a special discount or free gift as a token of appreciation. This sets the tone for great things to come and enforces a crucial message: that they made the best choice by signing up.
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