Effective email marketing during the holiday season requires careful planning. Without it, last-minute adjustments can lead to missed sales opportunities and chaotic execution.
Starting your email marketing campaign early helps focus on the right tactics, such as identifying attractive promotions for your target audience and organizing content.
Personalize and segment your email content to increase engagement, making your messages more relevant and appealing to your audience.
Implement post-Christmas strategies like thank you emails and New Year promotions to maintain customer relationships and boost revenue beyond the holiday season.
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