While many companies collect and analyze data, a significant portion remains underleveraged, especially climate data, hindering sustainability efforts. Companies may hesitate to utilize this data due to concerns about greenwashing, thus missing opportunities to communicate their environmental initiatives effectively. A tech founder discusses the importance of using precise and detailed data to ensure credible decision-making and demonstrate genuine sustainability practices. Solutions like those provided by Vaayu can help businesses track their environmental impact and create meaningful conversations with consumers about their sustainability efforts.
A lot of data remains underleveraged in the long term, particularly climate data, leading to missed opportunities for businesses aiming for sustainability.
Environmental data is often not harnessed effectively in brand communication, as companies fear being accused of greenwashing, preventing authentic messaging.
Credible and actionable data must achieve high precision to support confident business decisions, particularly in sustainability and climate impact.
Vaayu's software provides detailed data on carbon emissions and water usage, helping businesses make targeted reductions and communicate these effectively to consumers.
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