South River president on reverse mortgage business, data science and priorities
Briefly

Tyler Plack is optimistic about the growth in reverse mortgages, attributing it to expanding the sales floor, bringing on remote loan officers, and the increasing success of in-person and call-center models.
Plack emphasizes the importance of data science, spending significant time on it, and credits gains in statistics for improving results. The focus remains on growing originations through marketing and a new sales model.
Plack highlights the importance of targeting consumers who both want and qualify for the product, utilizing data modeling to assess credit and property information. The goal is to assist more people effectively and efficiently.
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