Three reasons: volume, variety, and velocity. At Liftoff, we see several billion users monthly across hundreds of thousands of mobile apps. Daily, this creates over 640 billion ad impression opportunities from ad exchanges...
Machine learning (ML) is designed to take different datasets from apps and from the marketers who buy advertising in that medium and use them to determine where and when to serve ads...
Machine learning is an effective way for advertisers to promote their apps through the programmatic channel because of the self-learning that takes place. ML derives useful patterns from large sources of information...
#machine-learning #mobile-app-advertising #programmatic-advertising #ad-targeting #performance-optimization
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