Sir Martin Sorrell, founder of S4 Capital, emphasizes the importance of Saudi Arabia in the global AI landscape, particularly as it leverages its energy resources. At the recent LEAP conference in Riyadh, he discussed the company’s robust relationships with major tech clients, including Alphabet and Nvidia, which generate over a billion dollars in revenue. He also highlighted the shifting dynamics in advertising, noting that while digital spending continues to rise, traditional media is declining, creating new complexities and opportunities, particularly for AI-driven solutions in marketing and advertising.
AI is having an impact in five areas: visualization and copywriting, which is a two-edged sword for agencies since they sell time.
There’s a huge opportunity for Saudi to develop a very strong AI presence driven by its energy resources – an alternative competitive force between the US and China.
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