A unified customer view is the holy grail for personalization - critical for driving higher conversion rates, great customer experiences, and higher lifetime value.
Identity resolution (IDR) uniquely identifies customers, ties behaviors and data, personalizes recommendations, creates omnichannel experiences, reduces churn, and boosts lifetime value.
Biggest challenge for data warehouse usage is identifying and unifying customer data, hindering segmentation, personalization, churn reduction, and lifetime value measurement.
#data-driven-marketing #customer-personalization #identity-resolution #customer-segmentation #data-warehousing
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