Data can become overwhelming for marketers, making it difficult to extract insights. To help manage this, breaking data into manageable pieces is essential for understanding.
Establishing clear objectives is crucial. Marketers should identify key questions that data should answer and break down information into categories for focused analysis.
A useful approach to handle complex data is to simplify and ask, 'So what?' This prompts deeper thinking about the lessons that can be drawn from the numbers.
To improve data management, focus on tracking only the metrics that provide real value. This prevents unnecessary clutter and helps concentrate on actionable insights.
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